McKenna Marketing

MARKETING FOR THE SPECIALTY FOOD INDUSTRY

Coming Soon! McKenna Marketing, the premier specialty food broker on the West Coast, will be launching a new and exciting website. Stay tuned! In the meantime, you can contact Bill McKenna at bill@mckennamarketing.com. 415.621.2569

Working directly with our esteemed vendor-partners in all phases of specialty food sales, training, and marketing to achieve comprehensive program development, implementation & successful execution. Services that we offer:


SALES - REGIONAL & NATIONAL:

One Team - One Strategy Sales & Marketing Programs

• Access & Sales to all Major US Markets. Sales Channels Include Local Specialty & Major National Chains, Food Service Venues, Distributors, Co-packers & Manufacturing Facilities

• Results-driven Sales Performance Directives & Metrics

• Multi-Market Local & National Distribution Network

• Product Category Management

• Costing/Pricing Consultation

• Business Growth & Profitability Analysis

• Sales & Trend Forecasting

Marketing: 

• Targeted Strategy & Goals to Meet Clients Growth Target

• Marketing Management based on Personal and Long Standing Relationships with Distributors, and Retailers

• Consultation on Branding, Product Attributes, Packaging & POS Material 

• Conduct Product Trainings, Coordinate In-store Events & Demos 

• Execute food shows and product exhibitions

• Promotional Planning & Budgeting 

• Planning & Building Tailored Programs for Product Launch & Growth 

• Budget & P/L Reporting & Analysis 

• Create & Maintain Promotional Calendar

Logistics:

• Order Processing & Management 

• Operational & Administrative Infrastructure Systems to Support Brand Sales & Marketing Programs

• Distributor Management

• Freight Consultation & Cold-storage Management 

• Sourcing of Co-packing & Manufacturing Facilities